For businesses that provide products and services in a specific geographic area, an effective local search strategy is essential to create awareness, attract online traffic, and earn profit. The local search marketing strategies mainly benefit those businesses whose customer base is local.
Here are some strategies that will collectively increase the local search rankings of your heavy duty equipment business.
Create, Optimize, and Categorize Local Pages
Before planning the local search marketing strategy for your heavy duty equipment business, create local business pages on Google, Yahoo, Bing, and other major search engines. Fill your heavy duty equipment business details with your accurate address (using Google navigation), contact details, the category of your business, price bracket, functioning hours, etc. Many local search engines offer an option to place your business into 2-5 categories to widen the search options for the visitors and help them understand what your business exactly does. Hence, categorize correctly. You can also add clear and real photos to complete your local business profile.
Make use of Google My Business
Google My Business is an application that helps you in creating a unique and optimized profile for your business and encourages your customers to leave reviews. Like other local business pages, this application also requires your business details and high-quality photographs. Creating pages and using them on Google becomes easier with Google My Business.
Invite Reviews from Existing Customers
If a new customer is looking for a heavy duty equipment business, he/she will search on Google and other search engines. When they see no reviews or find a bunch of one-star reviews, they will immediately move to another option. Once you have local business pages filled, ask your existing customers to share photos and write reviews about your company, products, or services. Encourage them to share their experience of your business, product, and service. A higher number of positive reviews will influence potential customers to buy your product or service.
Use the Local Marketing Tools Available
Register your business with various government websites, business associations, directories, and other local online portals and leave a link of your business website so that online users can get in touch with you. Do guest blogging in relevant, local community blog pages and leave the backlink to your website there. Create a Facebook page, LinkedIn account, and Twitter account of your company and get fans or followers by publishing interactive, informative, and engaging content.
Many have started using their smartphones to access the information they look for. Mobile phones enable readers to look for information in a particular area while they’re on the go. In order to best serve your local audience and make sure they select you over your competitors, create a mobile-friendly website and mobile-supported content. With the help of a professional, create a responsive website design for your heavy duty equipment business.
Looking for help in building an effective local search strategy for your heavy duty equipment business? Contact our digital consultants today.